Eric Brown’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for Village Green Companies, a Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested.
Eric started Urbane Apartments in 2003, after leaving a lengthy stint as a Senior Vice President at Village Green Companies. Eric has established a solid track record of effectively repositioning an existing rental property to maximize rents and add value for investors and partners.
The Urbane Way significantly sets him apart, coupled with his unique approach to Underground Marketing and Property Management, focusing on the Residents Experience. His assets have achieved some of the highest rents per S/F and per unit in SE MI.
“The Urbane Way” Breaks From the Pack of Apartment Commodity shunning traditional marketing for Social Media Marketing with significant focus on Enhancing the Resident’s Experience. Eric dropped all traditional marketing efforts in exchange for an Urbane MySpace site, an Urbane facebook site, an Urbane You Tube site and an Urbane flickr site. Urbane Apartments and Urbane employees twitter regularly. To further integrate he started a Social Network site the Urbane Lobby where residents can meet and greet, trade pictures and videos and socialize on line. Eric manages and powers a blog aimed at his residents the Urbane Blog, all designed around a specific target demographic and local brand recognition.